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Services
Publishers
This is Us
What’s new
- Blog
- Financial News
FMM Seminar
- Cyprus 2025
Let’s Talk

GENERAL

7

What is FMM?
What is the relation between FMM and FXStreet?
What services do you offer?
Where can I advertise?
I am interested in doing business with you. How can I do it?
I want to receive a bespoke proposal or ask for a budget. How do I contact you?
I want to cancel or renew my contract. How can I do it?

SEO

13

Why is SEO important for my website?
How can FMM help my website rank on Google?
Why should I use an agency to help with my SEO?
Can I manage SEO without the help of an agency?
What is the difference between on-page and off-page SEO?
What is technical SEO?
I have a small or recently launched website. How can you help me compete with established competitors?
How will SEO-optimised content help my business?
What is the relationship between SEO and AI-generated summaries?
What are LLMs and why are they relevant to SEO?
How long will it take to measure my SEO efforts?
Why is FMM the best agency to handle my SEO?
Where can I find out more about the FMM SEO offering?

BACKLINKS

8

When will my article be published?
Why has the cost of my article changed?
What are the implications of using a decentralised service like Backlinks with FMM?
I’ve been waiting some days for my article to be published, why is it taking time?
I need to spread my company’s news fast. Is this service for me?
What happens if the destination website won’t publish my content?
Where can I find out more about the FMM Backlinks offering?
Why is the FMM backlinks service so different from other services provided?

DISPLAY CAMPAIGNS

9

What is a display campaign?
What information should I provide to FMM in order for them to provide me a tailored display campaign proposal?
What type of display campaign is best for my company?
What is the recommended time frame for any given display campaign?
Where can I find more information about your display campaigns?
Which websites can I have a display campaign on?
What kind of reporting can I expect from my display campaign?
What is the best performing inventory?
Where can I find out more about the FMM display offering?

ORM

22

What does ORM stand for?
Why is ORM important for financial and fintech companies?
Is ORM an expensive activity?
How can I measure ORM efforts?
How long will it take for me to see improved reputation after starting my efforts?
Are ORM activities guaranteed to improve my brand reputation?
Why is it better to use an agency like FMM for my ORM instead of doing it myself?
Is ORM a good acquisition strategy to get leads to my website?
Can you guarantee multiple reviews on major review websites for my brand?
Is ORM only needed if we have negative content online?
How does our Online reputation affect client trust and conversions?
Can ORM influence what AI summaries say about our company?
How is ORM different from PR, SEO, or brand marketing?
What types of online content does ORM cover (reviews, news, forums, social)?
How do you handle fake reviews, scam warnings, or competitor attacks?
Is ORM legal and compliant for regulated financial firms?
How do you ensure ORM strategies meet regulatory and compliance standards?
Is ORM a one-off project or an ongoing service?
Who typically needs ORM — startups, established firms, or both?
What happens if we do nothing about our online reputation?
Why should we work with a finance-specialist ORM agency rather than a generic provider?
Where can I find out more about the FMM ORM offering?

PR BUNDLES

9

What is the difference between a PR and a sponsored article?
What are the ingredients for an effective, professional press release?
When should I use a PR and when should I use a sponsored article?
Will the PRs include a do follow link?
Will the PRs be indexed on Google?
How long will it take for my PR to be published?
How will I be able to measure the effectiveness of my PR?
Are all PRs in English and to English-speaking audiences?
Where can I find out more about the FMM PR offering?

INFLUENCERS

16

What is the minimum spend for an influencer campaign and exactly what service do I get for that?
What happens in the scenario I only want to spend on an influencer campaign for one month?
Will I get profit from my influencer campaign?
My clients are not English-speaking. (LATAM, MENA, S.E. Asia etc.) Can we do an influencer campaign for non-English speaking global geos?
Will I get reporting on spend for my influencer campaign?
Will FMM do all the outreach to the influencer for the influencer campaign?
What if the influencer goes rogue and starts speaking badly about my brand?
What if the influencer doesn’t say exactly what I hoped they would say?
What is FX, Crypto & Prop Influencer Marketing with FMM?
Why should we use influencer marketing instead of traditional advertising?
How does this improve conversion rates?
Which markets perform best for these campaigns?
How is performance tracked?
What is the typical campaign structure?
What do clients need to provide to get started?
Where can I find more information about your influencer campaigns?

PERFORMANCE ADS

17

What is performance marketing?
What types of performance marketing campaigns does FMM manage?
Which advertising platforms do you use?
How do you decide which advertising platform is right for my business?
Can you manage campaigns across multiple platforms at the same time?
Can performance marketing work for both B2B and B2C financial companies?
How do you measure campaign performance?
Which KPIs will be used to evaluate my campaigns?
Can you connect advertising platforms with our CRM or analytics tools?
How long does it take to understand whether a campaign is performing well?
What happens if my campaigns are not delivering the expected results?
What is the minimum recommended budget for a performance marketing campaign?
Can I start with a pilot campaign?
What happens if my advertisements or campaigns are rejected by the platform?
Can you help with financial services verification and advertising approvals?
Is FMM a Google Partner, and why is this important?
Where can I find more information about your performance Ads campaigns?

SPORT SPONSORSHIP

28

Why does sports sponsorship make sense for a financial or fintech brand?
What business objectives can sports sponsorship realistically support (brand awareness, lead generation, trust, geographic expansion)?
Is sports sponsorship better suited to B2C, B2B, or both?
How long does a sponsorship need to run to deliver meaningful results?
Is sponsorship still effective in an AI-driven, performance-marketing world?
How do you measure ROI on a sports sponsorship?
Can sports sponsorships be performance-driven or are they purely brand plays?
How do you attribute sponsorship impact alongside digital marketing channels?
Are sports sponsorships allowed for regulated financial firms?
Can disclaimers be integrated into sponsorship assets?
Which sports work best for financial and fintech brands (football, F1, tennis, esports, golf)?
Is it better to sponsor a team, an athlete, a league, or an event?
How do you ensure the audience matches our geographic and demographic focus?
Are niche sports more effective than mainstream ones for finance?
How does sponsorship support trust and credibility in finance?
What activation opportunities come with a sponsorship (digital, social, PR, hospitality, content)?
Can sponsorships be integrated with our existing marketing campaigns?
Do you manage negotiations, contracts, and rights on our behalf?
How does sports sponsorship improve our online brand presence?
Can sponsorships support SEO and AI search visibility?
Will sponsorships generate PR coverage and third-party mentions?
How do you amplify sponsorships across digital and media channels?
Do sponsorships help position us as a global or premium brand?
What does a typical sports sponsorship package include?
Why work with a financial-specialist agency for sports sponsorship?
How is sponsoring through your agency different from dealing directly with rights-holders?
Can you tailor sponsorships to regulated or high-risk jurisdictions?
Where can I find out more about the FMM sports sponsorship offering?

Home
FAQs
SPORT SPONSORSHIP
How do you measure ROI on a sports sponsorship?

How do you measure ROI on a sports sponsorship?

ROI is measured through brand lift, traffic growth, lead attribution, media value, PR coverage as well as other specified engagement metrics.

Can sports sponsorships be performance-driven or are they purely brand plays?Is sponsorship still effective in an AI-driven, performance-marketing world?

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