Technical SEO focuses on the structure and performance of the website so that search engines can crawl, understand and index it correctly.
This may include reviewing: Indexation, Crawlability, Page speed, Mobile usability, Website architecture, Redirects, Broken links, Canonical tags, Sitemaps, Structured data, Duplicate content, Core technical errors
Technical SEO creates the foundation required for content and authority-building activities to perform effectively.
