What is Trust Flow and Citation Flow?

Trust Flow citation flow

In the realm of search engine optimization (SEO), understanding the concepts of trust flow and citation flow is crucial for assessing the credibility and authority of a website. These metrics provide valuable insights into the quality of backlinks and their impact on search engine rankings. In this article, we will explore what trust flow and citation flow are, their differences, and how to check them.

What is Trust Flow?

Is a metric developed by Majestic, a renowned SEO tool, to measure the quality and trustworthiness of a website. It evaluates the authority of a website based on the quality of its backlinks. It operates on a scale from 0 to 100, with higher scores indicating greater reliability and credibility.

To determine it, Majestic analyzes the backlinks of a website and examines the quality and authority of the linking domains. If a website has links from reputable and trustworthy sources, it will receive a higher trust flow score. These sources are typically well-established websites with strong online presence, such as government sites, educational institutions, or respected news outlets.

What is Citation Flow?

Citation flow, also developed by Majestic, focuses on the quantity of backlinks a website receives rather than their quality. It measures the influence and popularity of a website based on the number of links pointing to it. Citation flow operates on a scale from 0 to 100.

While citation flow considers the quantity of backlinks, it doesn’t necessarily take into account the reliability or trustworthiness of the linking sources. A website can have a high citation flow score by accumulating numerous backlinks, but these links may come from less reputable sources. Therefore, citation flow alone might not accurately reflect the authority or quality of a website.

Citation Flow vs. Trust Flow:

The main difference between citation flow and trust flow lies in their focus. Citation flow emphasizes the quantity of backlinks, while trust flow prioritizes the quality and trustworthiness of those backlinks. A website with a high citation flow and a low trust flow might have many links, but they could come from less reliable sources, leading to a lower level of credibility.

On the other hand, a website with a high trust flow score suggests that it has garnered links from trustworthy and authoritative domains. While having a high citation flow can be beneficial for visibility and exposure, it’s essential to maintain a balance between citation flow and trust flow to ensure the overall credibility and authority of a website.

How to Check Trust Flow and Citation Flow:

To assess this metrics of a website, Majestic provides a comprehensive tool called Majestic Site Explorer. By entering the URL of a website, the tool generates a detailed report with various metrics, including these two.

To check them, follow these steps:

  1. Visit Majestic Site Explorer (majestic.com) and sign up for an account if you don’t have one.
  1. Enter the URL of the website you wish to analyze in the search bar.
  1. Once the report is generated, you can view the trust flow and citation flow scores along with other relevant metrics.
  1. Compare the both scores to gain insights into the credibility and authority of the website.


Understanding this metrics is crucial for evaluating the credibility and authority of a website in the world of SEO. While citation flow focuses on the quantity of backlinks, trust flow emphasizes the quality and trustworthiness of those links. It’s important to strike a balance between these two metrics to maintain a website’s credibility and authority. By utilizing tools such as Majestic Site Explorer, website owners and SEO professionals can gain valuable insights to optimize their online presence and improve search engine rankings.

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Editor’s Note:

FinancialMarkets.media, is a new independent media agency specialized in financial markets and part of the FXStreet financial group, as its exclusive media agency. More than 20 years of being part of FXStreet makes the team experts in online advertising and marketing optimization campaigns for diversal businesses in this industry.

Connect with Financial Markets.media: www.financialmarkets.media
Email: contact@financialmarkets.media
Head of Mkt and Com: carolina@financialmarkets.media
Head of Product Sales: colm@financialmarkets.media

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