We assess the client’s target audience, business model, campaign objective, geographic focus, product complexity, regulation, available creative assets, and budget.
For example, Google Ads may be suitable for capturing users actively searching for a financial service, while Meta can support scalable audience discovery, retargeting, and lead generation. LinkedIn is often more appropriate for B2B campaigns targeting specific companies, industries, job functions, or senior decision-makers.
The final recommendation may include one platform or a combination of several platforms.
