What is the audience profile?
- Geography, trader type (retail/pro), age, interests, trading experience, income level, language.
Preferred ad formats and placements?
- native ads, sponsored content, in-article, sticky units, video, takeovers, mobile banners, desktop banners.
Budget & duration
- An approximation on available budget and how long you would like the campaign to run
Industry positioning / offering
What differentiates you from your competitors and what will your ad be about? Unique positioning and special offers or announcements can be more engaging for better results.
Granular targeting options
- Who is your target market by device, interest, contextual (FX, crypto), retargeting, behavioural segments, required SOV.
How is performance measured and reported?
- How will you measure campaign success? Is this a branding or performance campaign? KPIs.
Can we whitelist or blacklist specific sections/pages?
- e.g., only FX pages, no crypto pages, no MT4/MT5 broker comparisons, etc.
Regulation
Does your firm require a regulation to promote and if yes, what regulations do you already have?
What creative specs do you have?
- File size, animation limits, message length, CTA positioning, branding rules, destination URL, tracking UTM.
