The KPIs will depend on the campaign objective.
For awareness campaigns, the focus may include reach, impressions, frequency, video views, engagement, CPM, and branded search growth.
For acquisition campaigns, the focus may include leads, registrations, conversion rate, cost per acquisition, qualified leads, account openings, deposits, customer value, and return on investment.
The selected KPIs will be agreed before launch and may evolve as more performance data becomes available.
