What is a display campaign?

A display campaign is a type of online advertising where your ads (usually banners, native ads or animations) appear on websites to increase visibility, drive traffic, or generate leads. On a financial media site like FXStreet, your ads are shown to a targeted audience of traders and investors while they browse articles, charts, and market analysis. Here are some of the display campaigns that we offer:

  1. Standard Banner Ads; Static or animated image ads in common sizes (e.g., 300×250, 728×90, 160×600).
  2. Native Display Ads; Ads designed to match the look and feel of the website’s content, appearing more “natural” to users.
  3. Video Display Ads; Short video ads embedded on a site, autoplay or click-to-play.
  4. Rich-Media Ads; Interactive ads that expand, slide, float, or include animations and interactive elements.
  5. Programmatic Display; Ads bought automatically via ad exchanges using targeting criteria (interests, geography, audience behavior).
  6. Retargeting / Remarketing Campaigns; Ads shown to users who visited your site before, reminding them to come back or convert.
  7. Contextual Targeting Display; Ads shown on pages relevant to your keywords (e.g., a forex broker showing ads on a EURUSD analysis page).
  8. High-Impact / Premium Takeovers; Homepage takeovers, skins, roadblocks, designed for maximum visibility.