Campaign performance is measured against the specific objectives agreed with the client.
Depending on the campaign, this may include impressions, reach, clicks, click-through rate, cost per click, leads, registrations, cost per lead, conversion rate, account openings, deposits, booked meetings, return on advertising spend, or other commercially relevant actions.
Where possible, we analyse both platform data and internal client data to understand not only how many conversions were generated, but also their quality and business value.
