What is the relationship between SEO and AI-generated summaries?

AI-generated summaries rely on information gathered from websites, media publications, brand references and other trusted online sources.

SEO helps ensure that a website is technically accessible, clearly structured and supported by relevant and authoritative content. These signals make it easier for both search engines and AI systems to understand the company, its services and its areas of expertise.

Although no agency can guarantee inclusion in an AI-generated summary, a strong SEO strategy can improve the quality, consistency and authority of the information available about the brand.