There are several barriers to protect your client against such behaviour:
1) We already have a large black-list for inadequate influencers and we avoid cooperation with them
2) We monitor influencers content with our analysts to check whether an influencer use hate-speech to any brand
3) We include brand protection clauses in our contracts. If an influencer violates those terms, we:
- Take immediate legal and reputational measures,
- Remove or correct the content where possible,
- Blacklist the influencer for future campaigns.
Our vetting process also significantly reduces the risk of this happening.
